During the pandemic Marylebone saw a spike in sales of luxurious apartments in the £5m+ bracket – so what’s its secret?

It’s eight years since the opening of a certain hotel and restaurant turned Marylebone into globallyfamous hot property overnight. Andre Balazs’s Chiltern Firehouse instantly drew A-listers like moths to a flame.

And having Chiltern in your name became a lucky charm for luxury developments such as The Chilterns and Chiltern Place, who have found a fanbase among wealthy North London downsizers seeking new lateral luxury and “the concierge experience”, says Martin Bikhit, Managing Director of Berkshire Hathaway HomeServices Kay & Co.